Combining innovation, strategy, and design to craft powerful brand experiences that drive real results.
OET(Occupational English test) is an internationally recognised Englihsed language assement for healthcare professionals.
From Fragmented Experiences to Unified Design Excellence.
I led with end-to-end ownership of the UX strategy, research, information architecture, design system, and delivery process.
End-to-end redesign by improving navigation, accessibility, scalability, and conversion through a cohesive design system.
ACER is a globally recognised educational research organisation, trusted by universicities, governments, schools, and international bodies to design and evaluate assessments, and educational tools.
The POM was developed as a new national digital assessment tool to support educators in observing and understanding preschool children’s learning and development.
Led end-to-end UX strategy, defining the research approach, design principles, and usability benchmarks.
Designed, AI-driven accessible assessment platform with intuitive educator workflows.
Transforming a broken data-import experience into highest-performing user flow
The platform faced compounding usability failures that directly impacted trust, adoption, and operational efficiency across ACER's school clients.
I analysed the process and redesigned entire user flows.
Reimagining of the entire flow.
Combining innovation, strategy, and design to craft powerful brand experiences that drive real results.
Combining innovation, strategy, and design to craft powerful brand experiences that drive real results.
Leading teams, shaping culture, and making design a strategic force, not just a delivery function.
Turning ambiguous problems into clear direction, with research, evidence, and measurable outcomes at every step.
Translating complexity into intuitive, accessible experiences that real people can use without a manual.
Building cohesive visual identities and design languages that scale consistently, closing the gap between design intent and built reality
Discover expert tips and step-by-step guides to help you learn, grow, and create with confidence.
